Recap of Discussion on 11/11/2011

Dear Participants,
On 11th November, the discussion moved on to steps of pricing strategies, which were presented as ppt by Dr. Ankush Sharma sir.
Steps to decide Pricing strategy are as follows,
Pricing Objective
Demand Determination
Estimate Cost
Analyze competitor price mix
Select pricing method
Select final pricing

After this we did a group activity by taking various industries, one for each group to study their pricing strategy and posted those articles on this blog.

Regards,
Kanad Kale

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