Article on Southwest Airlines

Dear Participants,

This is the article how Southwest Airlines building trust and share of mind in customers.

For a holiday season Southwest Airlines is giving its most loyal customers rewards of deals starting this week through its newly launched Rapid Rewards Shopping program with Cartera Commerce Inc. that rewards its frequent fliers for online shopping. This marks the first time that Southwest is offering rewards for shopping at online retailers.

Similar to its competitors, Southwest now has a sort of online mall where shoppers can sign in with their Southwest Rapid Rewards login information and shop with around 700 online retailers. Consumers will receive discounts and also be rewarded with loyalty points they can use toward the purchase of airline tickets.

The program aims to take advantage of the high traffic numbers on Southwest.com. Southwest.com averages about 12.7 million monthly unique visitors, while Delta.com has 7.7 million and AA.com has 6.3 million, according to web analytics provider Compete Inc.

American, Delta and United Aitlines have similar programs that reward their loyalty program members for shopping with online retailers. But the Southwest program only rewards frequent flyers for online shopping, while American Airlines and United Airlines, also supply credit cards through Citibank and Chase Bank that accumulate points for purchases at stores, online and offline.

Southwest Airline must evolve their program to stay ahead in competition.

Regards,
Kanad Kale