1. WE started with DEMOGRAPHIC attributes about INDIA and we came to know that we have more then 6,00,000 villages, 5200 cities, 620 districts then we jump to India's age composition in coming future
2. sir gave idea about significance of festivals in business industry in context of Diwali . unorganized sweets sector generates about 20,000 crores of business during Diwali only cadbury's attempt of tapping this huge market with introduction of celebration
3.sir also gave learning pedagogy through visiting organized retail outlets .
4.concept of reverse engineering is very imp before developing new product.
5.we disused examples of naukari.com, pagalguy.com, IIPM Big Bazaar,
6.sir told to read IT HAPPENED IN INDIA BOOK by kishore biyani
7.talking over all journey started from experience as a product then we touched product potential, product name ,connotation of product .
we promised to discuss product form in coming session
PARTICIPANT
RAJESH KARIA
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