Product is anything or everything that you imagine. So Product is an imagination. And this product should satisfy the needs,desire & dreams of customers. And this product should bring benefit to to marketer. Ever Product has five levels.
Core Benefit:satisfy basic needs
Basic Product: the form of product that would satisfy the needs & desire
Expected Product: It should include the features that consumer expect in the present product
Augmented Product: The product should have a competitive edge over others
Potential Product:The product will have features beyond the imaginations of consumer or competitor. It will satisfy the latent needs
PARTICIPANT
JAIKISHAN BISWAL
Core Benefit:satisfy basic needs
Basic Product: the form of product that would satisfy the needs & desire
Expected Product: It should include the features that consumer expect in the present product
Augmented Product: The product should have a competitive edge over others
Potential Product:The product will have features beyond the imaginations of consumer or competitor. It will satisfy the latent needs
PARTICIPANT
JAIKISHAN BISWAL
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