"Mhaaro Gaanv Kathiapare.." can any one make out what it is?? you are right it is the famous jingle of Amul brand which says "The name of my village is Kathiwad"..
we can see many brands in the country using the same old jingles they used in early days to market their products..
Right from " Hamara Bajaj", "Doodh si safedi Nirma se aaye", "Tandrusti Ki Raksha Karta Hai Lifebuoy" and Vicco Vajradanti's jingle..the marketers have still being using age old jingles even today. The use of jingle helps Brands to market themselves without doing much efforts.
In some cases it may be lack of budget but many Brands believe that it is a sense of Nostalgia for customers which reminds them about the earlier days.
A jingle is only the physical manifestation of that nostalgia!!
(For full news read- Why some brands use old jingles and advertising unchanged for years? Brand Equity, 23 November 2011.)
we can see many brands in the country using the same old jingles they used in early days to market their products..
Right from " Hamara Bajaj", "Doodh si safedi Nirma se aaye", "Tandrusti Ki Raksha Karta Hai Lifebuoy" and Vicco Vajradanti's jingle..the marketers have still being using age old jingles even today. The use of jingle helps Brands to market themselves without doing much efforts.
In some cases it may be lack of budget but many Brands believe that it is a sense of Nostalgia for customers which reminds them about the earlier days.
A jingle is only the physical manifestation of that nostalgia!!
(For full news read- Why some brands use old jingles and advertising unchanged for years? Brand Equity, 23 November 2011.)
0 comments:
Post a Comment
Note: only a member of this blog may post a comment.