ñ We started with a comment made by Head(Marketing)-Sony Ericsson in Brand Equity
“Deliver assignments on deadlines,Respect the deadlines”-These were the learnings he got from his B-School experience. At the same time it was advised to read Brand Equity on regular basis.
ñ Sir also shared an example of “Spoof Advertisement” by Bajaj Electricals and how it was not expected by a company like Bajaj.
ñ Apart from this we learned about some more pricing methods like-
1. Target Based Pricing, eg-Amway
2. Value Based Pricing,eg-DTH
3. Volume Based Pricing
4. Demand Based Pricing
5. Dependent Pricing,eg-Petrol's price is dependent upon the price of crude oil.
6. Geographical Based Pricing
ñ Againg we Discussed about “How important a recap is?”
*Topic to be covered in coming sessions-'How to make an effective Promotion Plan?'
Note- Come prepared with Crown T.V. Case study along with a 1pg write-up for next session.
Participant
Abhishek Sharma
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