Recap of session-17 . Dated-17th November,2011

Two important learnings of today's lecture were:-
1)Respect deadlines given for a task
2)Read brand equity
 We reviewed the pricing strategies that we have discussed in session 15th and 16th
We discussed various new pricing strategies:-
a)Target based Pricing
b)Dependent pricing
c)Geographical based pricing

We also discussed the pricing strategies in DTH which is based on value based pricing.Also the pricing of cable industries is based on Volume based pricing.

We also learnt that Elasticity and In-elasticity plays very important role in pricing of product.









0 comments:

Post a Comment

Note: only a member of this blog may post a comment.

About this blog

A one stop destination for the batch-mates to share their insights on diverse topics related to marketing.The blog will share whatever has been discussed in class.All of you can contribute and make this place engaging and something to look forward to.

Followers

My Blog List

Total Pageviews

Blog Archive

Powered by Blogger.