Recap of the LAST session-MM-II (29th Nov,'11)

ADVERTISING :

Advertisement objectives/Types of advertisements :-
Informative advertisements
Persuasive advertisements
Reminder advertisements
Spoof advertisements
Surrogate advertisements
Ambush advertisements
Subliminal advertisements
Internet advertisements : Banner ads, Pop-ups, Flash advertisements, Intrusive advertisements. Advertising Strategies :-
Creating advertisement messages.
Selecting advertising media

PHYSICAL DISTRIBUTION :

Traditional Channel of Distribution :
Company-->Distributor-->Wholesale-->Sub Dealer-->Retailer-->Customer
Retail is a $12 million industry.

FDI in :
Cash and Carry=100%
Single Brand Retail=51%. Proposed to be 100%
Multi Brand Retail=Proposed to be 51%

Benefits : One stop solution, Quality products, Affordability, Convinience, Infrastructure development, Efficiency, Price Reduction, CRM.

Disadvantages : Shortening of the supply chain will affect the intermediaries.

Theory of constraints