date-17/11/11 day-Thursday
1.RESPECT DEADLINES
2.Target based pricing
Eg: Amway
3.Pricing in DTH-Value based pricing
4.Pricing in Cable industry- Volume based pricing
5.Demand based pricing
Prices decided by market forces
Eg: vegetable prices
6.Geographical based pricing
Eg: petrol prices vary from one district to another (Price of petrol in Belapur and Kharghar vary by a rupee or so)
Date:16/11/11
Day: Wednesday
Some stages that have different pricing strategies:
1.survival
Eg: Nirma adopted a pricing strategy just to survive in the market when it first entered the market already dominated by big brands. It was cheap compared to other brands. Also it gave the value for money to its customers and this made Nirma experience a word-of-mouth marketing which worked in building the brand.
2.Maximum Current Profit
Eg: The movie Ra.One focused on cashing on the profits before the release by selling the music rights, distribution rights and by this it recovered almost 60% of its expenses.
3.Maximum Market Share
4.Maximum Market Skimming
It is normally done for the products in the initial stages
Pricing Strategies:
1.Product line pricing
2.Discriminatory pricing
3.Captive Product pricing
4.Optional Product pricing
5.Body Shop Pricing
6.Going Rate pricing
7.Convenience Based pricing
8.By-Product pricing
9.Product Bundle pricing
Date:11/11/11
Day: Friday
Pricing should always be considered in following cases:
1.Determining cost
2.when doing Price revision
3.In determining Marketing Mix
4.When choosing market segment, distribution channels and purchase occasion
Steps in setting Price of a product
1.select the price objective
2.determine demand
3.estimate costs
4.analyze competitor price mix
5.select pricing method
6.select final price
all these steps were discussed using various industrial sectors:
1.Airlines
2.Telecom
3.Entertainment industry
4.Education
5.Food & Beverages
Date:9/11/11
Day:Wednesday
the participants conducted a case-study on "Nirdosh Herbal Bidi"
1.RESPECT DEADLINES
2.Target based pricing
Eg: Amway
3.Pricing in DTH-Value based pricing
4.Pricing in Cable industry- Volume based pricing
5.Demand based pricing
Prices decided by market forces
Eg: vegetable prices
6.Geographical based pricing
Eg: petrol prices vary from one district to another (Price of petrol in Belapur and Kharghar vary by a rupee or so)
Date:16/11/11
Day: Wednesday
Some stages that have different pricing strategies:
1.survival
Eg: Nirma adopted a pricing strategy just to survive in the market when it first entered the market already dominated by big brands. It was cheap compared to other brands. Also it gave the value for money to its customers and this made Nirma experience a word-of-mouth marketing which worked in building the brand.
2.Maximum Current Profit
Eg: The movie Ra.One focused on cashing on the profits before the release by selling the music rights, distribution rights and by this it recovered almost 60% of its expenses.
3.Maximum Market Share
4.Maximum Market Skimming
It is normally done for the products in the initial stages
Pricing Strategies:
1.Product line pricing
2.Discriminatory pricing
3.Captive Product pricing
4.Optional Product pricing
5.Body Shop Pricing
6.Going Rate pricing
7.Convenience Based pricing
8.By-Product pricing
9.Product Bundle pricing
Date:11/11/11
Day: Friday
Pricing should always be considered in following cases:
1.Determining cost
2.when doing Price revision
3.In determining Marketing Mix
4.When choosing market segment, distribution channels and purchase occasion
Steps in setting Price of a product
1.select the price objective
2.determine demand
3.estimate costs
4.analyze competitor price mix
5.select pricing method
6.select final price
all these steps were discussed using various industrial sectors:
1.Airlines
2.Telecom
3.Entertainment industry
4.Education
5.Food & Beverages
Date:9/11/11
Day:Wednesday
the participants conducted a case-study on "Nirdosh Herbal Bidi"
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