Recap of 17th Nov 2011 class

Participant, Shipra Gowda
The 1st learning for the day was, to respect deadlines and read Brand Equity. We then learnt about Target based pricing- Amway uses this method of pricing
Value based pricing- DTH operators and dabbawallas
Volume based pricing- Cable TV operators
Demand based pricing plays a role in every pricing method
Dependent pricing- petrol prices depend on crude oil prices. so do ATF prices.
Geographical pricing- based on geography, the pricing of product varies.

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