Recap 25-11-2011,Friday

In first session we discussed about Sales Promotion and Promotion mix.

#promotion mix :- promotion mix is a integration of advertisement,sales promotion and public relation.
It is Integrated marketing communication (IMC).

TRP plays a important role in advertising.
Generally, In a high TRP channel you can see more no. of advertisement to capture the attention in minds of people.

Sales promotion:-Its a tool for pushing up the sales.it is like a booster and influence impulse purchasing.

Advertisement is a weak persuader but long time persuader.
Example :-Fevicol advertisement (pakde rehna chhodna nahi)
people might not go to buy the product immediately but when ever they need that product then first thing click in their mind will be the product of which`s ad they watched in television.


In second session we learned about :-
1.what is loyalty card?
2.why loyalty card is important?
3.concept of Distinct Market Offering
4.challenges marketing managers face while designing loyalty cards?
5.General provision stores vs Reliance Fresh outlets.

Loyalty cards is used to Re-profile customers.some of the objectives of loyalty cards are:-
1.To retain customers
2 To priorities customers
3.To increase repetitive purchase rate.
4.decide preference

#Advertisement:- keys in advertisement
1.message 2.theme 3.logo 4.jingle 5.catch-up line 6.product 7.product 8.communication 9.concepts

#ZIP & ZAP of Advertising
1.Zip:- zipping is one of the challenges for advertisers.Tv viewers keeps changing the channels when ever in break time TV channels show Ads.
To overcome from these problems all tv channels form curtail and shows advertisements on same time.so that probability of communicating to viewers gets increased.

2.ZAP:-it is another problem faced by advertisers.Tv viewers record programs on their DTH receivers or PCs but when they watch it they simply skips Ads.
To overcome this problem marketers position their brands so high.

In next class we will discuss :-
1.Types of advertising.
2.efficacy of advertising mix.

Participant,
Vinayak Chauhan