EDUCATION SECTOR

INDIAN INSTITUTE OF PLANNING AND MANAGEMENT

Indian Institute of Planning and Management (IIPM) is a business school headquartered in New Delhi, with 18 branches across India. It was founded in 1973 and offers undergraduate and postgraduate programmes in National Economic Planning and Entrepreneurship, as well as international and fellowship programmes and executive courses as well. The programmes offered are not approved by AICTE.

Arindam Choudhary an Indian economist, management guru, former member Planning Commission (Government of India) and the honourable director of the IIPM. He is known to have brought about a revolution the area of education. He is to known as a Renaissance man mainly due to his gruelling strategies and promotional measures.

(i) PRICING OBJECTIVES :

1. They want to cover their promotional expenses and global exposure expenses through the fees that they charge from their students.

2. They mainly target elite class and those students who are not covered by other colleges.

(ii)COMPETITIVE PRICE MIX :

IIPM	AMITY UNIVERSITY	SHARDA UNIVERSITY
1)Dual specialization- Rs.9 lakhs 2)Single specialization-Rs.6.5 lakhs (Both with compulsory foreign tour)	1)Non sponsored :Rs.2,45,500 per semester. 2)Sponsored: 3,37,000 per semester	Forign Tour :Rs.3,35,000 per year Without foreign tour :Rs,2,75,000 per year.

(iii)PRICING FACTORS :

1)Stupendous promotion :

-According to The Economic Times, the institute was the 7th highest print advertiser.

-More print media coverage.

2)Target group :

-Elite class

-Students that are not covered under other institutes.

3)Global exposure

4)Literature issue

-Count your chickens, Cult ,etc

5)Celebrities in college festivals and other events like Pritam, Tata Young, Atif Aslam, Viraat Kohli, Shahrukh Khan etc.

(iv)FINAL PRICES :

Approximately Rs.12-14 Lakhs.

BY :

Group-VII

Jaikishan Biswal, 78

Itisha Joshi,89

Komal Sachan,94

Manisha Mishra,108

Rajesh Bhagat,109