Different methods of pricing

Date:17/11/2011

Recap:

Different methods of pricing with eg:

1. Product Line Pricing: Companies usually develop product lines rather than single products.eg : Samsonite offers 20 different collection of bags at different price ranges
2. Discriminatory pricing: eg Airlines, multiplex ticket pricing
3. Captive product pricing: Companies that make products that must be used along with main products. eg: printer cartridges, earlier day cameras with film rolls
   
4. Optional product pricing: Offering to all optional or accessories product with main product.eg mobile phones with bluetooth head device, laptop cases
5. Impulse pricing: Buying without having any prior decisions to purchase. eg shopping at malls
6. Bodyshop Pricing: eg Security agencies
7. Going rate pricing: According to market forces & to market competition marketers fix up the prices. Consumers play a pivotal role here eg:Barber association
8. Convenience based pricing: eg Single screen theaters like Maxus movie theater
9. Byproduct pricing: If the byproducts have no value which result from a product & getting rid of them is costly, this will effect the pricing of the main product
10. Bundle pricing: Using product bundle pricing sellers often combine several of these products & offer a bundle at a reduced price. eg: Resorts providing special combo packages
11. Value based pricing:It depends on the end value you get eg DTH pricing
12. Target based pricing: eg Amway. After getting your quota of sales if your target increases the price also increases
13. Demand based pricing: Based on the elasticity of demand
14. De-pendant pricing: eg Petrol & crude oil
15. Geographical based pricing: eg Autorickshaw rates in Kharghar