Recap 17 nov.2011

Today we started with 2 learnings :-
1.Respect the deadlines.
2.Read Brand Equity of ET every wednesday.
Sir said a very nice quote-
" what the faith will do,
when hard work is with you".

We continued our discussion on pricing methods :-

TARGET BASED PRICING:-
example:-Amway
If a sales manager gets a target and achieves that target then after this whatever deals he get will add some percentage of profit by that deal as bonus.

VALUE BASED PRICING:-
Ex:-DTH pricing
The prices of DTH packages is based on the value of per channel,which is calculated on subscriber base and TRP of that particular channel.

DEMAND BASED PRICING
Prices of product is dependent upon there demand.if a demand for a product increases and its supply is less then producer can increase the price of their product on basis of elasticity.

DEPENDENT PRICING
When Price of a product is dependent on other product.
Example:-Petrolium prices dependent on crud oil prices in international market.

GEOGRAPHICAL BASED PRICING:-
In kharghar area auto rickshaws charges more bcoz in this area there is no CNG stations are availble so they run their rickshaws on petrol which costs more costlier then petrol.

Participant,
Vinayak Chauhan